Press Releases
Winners of the inaugural Elopak Dairy Marketing Awards have been announced in a prestigious ceremony on the 25th of April in Oslo. Congratulations go to Kindred PR, winner of the Best Dairy Drink Campaign award for its ‘make mine milk’ campaign and Arla Foods, winner of the Best Fresh Dairy Campaign award for Lactofree 2012.
Press Releases
Elopak is highly commended for first ‘five-a-day’ carton
Elopak‟s „five a day‟ Pure-Pak® carton, developed for Sainsbury‟s not-from-concentrate juice, has won the prestigious award for Cartonboard Pack of the Year at the 2011 UK Packaging Awards.
Press Releases
Elopak has made changes to its European business to reflect dynamic market trends and to strengthen its support to customers in the current challenging financial climate.
Press Releases
Latest coating technology to increase Nordic and European board supply
Press Releases
Elopak gives you the latest updates from the ACE conference in Brussels. See the press release and speech of Janez Potocnik.
Product News
with a new regional brand concept
TINE, Norway’s largest dairy, has launched a new brand concept for its fresh milk. The ‘From Farmers In Your Region/Your Part of the Country’ initiative launched on 9th January 2012 across Tine Melk is in response to the trend in Norway for natural products with a clear origin and has been introduced with a new design for its 1 litre Pure-Pak®cartons.
Product News
In March 2012 Delta Dairies, the leading dairy and juice producer in Greece, re-launched its fresh milk range in Pure-Pak Curve® cartons with the first Easy Grip from Elopak. Easy Grip provides a more ergonomic grip for better product pouring and a new point of difference on shelf.
Product News
First ever on-pack promotion for New Covent Garden Soup Co. £5 mio. re-launch
New Covent Garden Soup Co., the UK’s chilled soup market leader, thought big for its first ever on-pack promotion with its "Win A Farm" competition to support the £5 million brand re-launch of its entire soup range.
Product News
The Coca-Cola Company re-launched its Minute Maid brand across Belgium in 2011. The re-launch of Minute Maid included a new visual brand identity, a new integrated marketing campaign, a new taste of the most important flavour “Minute Maid Original” and, last but not least, an improved packaging of the Minute Maid 1L carton packs; the Diamond Curve® carton.
Product News
brings a Swiss Muesli Revolution
Emmi, Switzerland’s largest dairy with HQ in Lucerne, has launched a new dairy concept to appeal to the Swiss consumer and their love of Muesli. The dairy, which is the largest milk processor in Switzerland, has labeled the introduction of the new product Emmi Yoghurt Milk – the Muesli Revolution. The innovative product is more liquid than yoghurt but thicker than milk giving just the right consistency for Muesli.
Product News
Elopak has developed a new carton feature to help UK consumers manage their intake of five portions of fruit and vegetables per day – as recommended by governmental health guidelines.
Product News
with Award-winning pack ‘as powerful as a 48 sheet poster’.
As reported in Elotalk 4_2011, the UK’s dominant force in organic juice is now making its mark in Europe thanks to a new re-branding and award-winning carton design. Managing Director of Grove Fresh Ltd David Patmore, spoke to Elotalk about how the new packaging is as powerful as a 48 sheet outdoor poster and is supporting a new consumer campaign setting the record straight on organic messages.
Product News
Making the link between product and packaging
As recent food crises influenced consumer attitude and boosted nostalgia for more naturally-sourced food, so trust, confidence and safety have impacted consumer buying decisions and increased the demand for organic foods with provenance.
Product News
Water in cartons – the conscious consumer choice
Bottled water shows tremendous growth year-on-year, but is packaged mostly in plastic bottles. In contrast, First Choice Still Water in the ‘Maxi’ Pure-Pak Curve® carton is South Africa’s first water in paperboard - a unique choice in a plastic-driven sector.
Product News
With new branding and an award-winning pack design, the UK’s dominant force in organic juice is now making its mark in Europe. Managing Director of Grove Fresh Ltd, David Patmore, speaks to Elotalk about why the industry must support sustainable farming methods, deliver fantastic quality products and focus on clearer organic messages.
Product News
Hungarian dairy supports search for missing children
To support the Hungarian campaign to find missing children, hundreds of thousands of one-liter Pure-Pak® cartons emblazoned with the word ‘HELP!’ were sent to stores and shops nationwide.
Product News
40th anniversary of Bioland
Following strict independent examination by Stiftung Warentest (the German Consumers’ Association), Schwarzwaldmilch’s organic fresh milk (1.5% fat content) was rated at the top end of the ‘Good’ classification in recent tests. The milk is yet another organic brand packaged by Elopak to be marketed under the banner of Germany’s largest organic farmers association - as the ‘Bioland’ label celebrates its fortieth anniversary.
Product News
Porridge is a foodstuff not often seen in cartons, but in the Netherlands, it’s a recent convert.
The ‘Pap’ range from FrieslandCampina comes in five varieties and is marketed as an ideal breakfast and/or can be enjoyed as a dessert or snack. The range consisting of 5 varieties was previously packaged in a one-liter plastic cup.
Product News
Letniy Den with new fresh design
The Letniy Den’ brand has been re-launched by Unimilk with a new engaging design in 500ml and 1L Pure-Pak® cartons. Meaning ‘Summer Day’ Letniy Den’s key message is ‘try the taste of summer’ and its new high quality bright design is a huge leap forward from its previous very traditional image and for the Russian fresh milk and Kefir sectors – both in terms of product and packaging.
Product News
A new range of premium quality juices from Artashat Cannery has cornered half of the Armenian market in its first year alone by opting for a high premium format. The new, natural juice brand called ‘Amare’, meaning ‘summer is now’, was launched in April 2010 in Pure-Pak Curve® cartons.
Product News
Bringing the pureness of milk to grown-ups in Russia!
Based in the Ural region of Russia, the Chelyabinsky Dairy brings to adults the quality and goodness of the purest fresh milk we enjoyed as children, now in Diamond Curve® cartons.
Product News
When science and dairy collide
Tere AS dairy in Estonia launched Hellus Kefir. For Estonians, fermented milk sold as a traditional everyday drink may not have seemed at first such an unusual product, however, the main ingredient of Hellus created a quantum leap in this value driven market.
Product News
DARÉGAL, the French herbs expert, has worked with ELOPAK to develop a revolutionary solution to be launched in spring 2011. A ground-breaking packaging format will provide home cooks with the next best thing to having year-round aromatic herbs in the heart of the kitchen.
Product News
Vivaks, the leading juice producer in Macedonia has family value in mind with its new range of juice drinks Viva Fruity, launched in November 2010, in 2 litre Pure-Pak® cartons.
Product News
French supermarket Systéme U has launched two new packages for its own brand caster sugar (poudre) and brown sugar (cassonade). Both 750g speciality sugar products were re-packaged in July 2010, in 1 L Pure-Pak Curve® cartons with Elo-Cap™ UP, and are filled by Azucarera Ebro, the leading Spanish sugar producer.
Product News
2010 saw a dynamic leap into the future for this Michigan dairy, with the launch of a modern, functional milk in a package to keep pace. This is the first time a probiotic milk has gone on sale in the state.
Product News
A Polish functional drinking yoghurt packaged in 250ml Mini Diamond Curve® cartons has been such a success in schools that it has just been launched onto the general retail market.
Prior to 2009, Polish law only allowed fresh, white milk for consumption within schools. Following legal changes, Elopak worked with a group of dairies to introduce functional yoghurt drinks to the school milk system.
Product News
A new, chilled soup in Pure-Pak Curve® has become a Spanish summer hit, with its manufacturer going out of stock three times in a row.
Business News
Following a major expansion of its largest plant in Oslo, TINE is set to unveil its new European showcase dairy during 2012.
Business News
Win Green Award for Sunfresh
Sunfresh Singapore, known for its premium fruit juices, has won the 3Rs Distinction Award and Platinum Award 2011 for notable contributions towards ‘reducing, reusing and recycling’.
Business News
... - then it will be rocked for you”
Elopak and WWF Norway explore possibilities
“Our planet is complex and has an entire biodiversity. Therefore we need to spread our thinking wider than our current knowledge and experience, to other areas that we as a company impact upon such as water, land use, pollution, transport and environmental health,” says Sveinar Kildal. “The meeting in Oslo was the ‘kick off’ for this new thinking and our ‘rock the boat’ strategy.”
Business News
Addressing the need for sustainable consumption
Elopak will be taking its place at the centre of the world’s environmental debate on sustainable sourcing this October. As part of the Alliance for Beverage Cartons and the Environment (ACE), Elopak will be represented at the Sustainable Sourcing Forum on 19th October 2011 in Brussels.
Business News
2010 was a very eventful year for the food and beverage markets in Russia and CIS. There was recovery from recession but high inflation in the second half of 2010 and high oil prices led to rising retail prices pushing back consumers returning to premium markets. Mergers and acquisitions brought a new look to the industry landscape influencing expectations for the rest of 2011.
Read all about the current status and outlook for the Russian market here.
Business News
New Russian Manufacturing Plant
ELOPAK is about to finalize establishment of a new manufacturing plant in Saint Petersburg, Russia. Production is due to be operational by summer 2011 serving the Russian and CIS markets.
Trend Features
Secondary packaging evolves at Elopak
Today markets are fast, competitive and complex. With dynamic consumer demands creating new channels to market, the role of secondary packaging and multi-packs has accelerated.
Trend Features
According to the Drink Sector, despite being a premium priced category, the market for coconut water grew 100% in 2011 and is expected to grow by another 50% in 2012 by tapping into the huge consumer trend for ‘naturality’.
Trend Features
Premium packaging makes pure difference for PURAfrutta
PURAfrutta Spremuta is the first national premium Italian juice brand to be launched in over seven years and it’s making a splash with help from Elopak.
Trend Features
Think big! When smart packaging strategy can create trends.
In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new market opportunities in competitive dairy markets. In Italy a new trend can now clearly be seen.
Trend Features
Think big! When smart packaging strategy creates new growth opportunities.
In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new growth opportunities in competitive dairy markets. In the Netherlands, FrieslandCampina has gone large to cater for families which enjoy Optimel products in new 1.5 liter family packs.
Trend Features
Think big! When smart packaging strategy creates new growth opportunities.
In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new growth opportunities in competitive dairy markets. In Norway, Q dairy has launched family packs to conquer new market segments.
Trend Features
A fresh twist on School Milk in Canada
The Canadian dairy has almost doubled its shipments of school milk, with a little help from Elopak. Age-group targeted packaging has allowed Reid’s Dairy to gain market share from larger competition with volume more than doubling since its 2007 launch. The success of the school milk has even led to increased sales of other Reid’s Dairy products.
Trend Features
Across the globe, school milk is seen as a positive asset to a child’s daily diet. The United Nations’ Food and Agriculture Organization (FAO) reinforces this. It reveals that more than 50% of member countries have national nutritional guidelines specifying daily recommended levels of milk consumption for children.
Trend Features
By guest Editor Geoff Platt of Dairy Innovation magazine
People who know me, and have read my editorial columns in Dairy Innovation magazine and, before that, in Milk Industry magazine, will know that I get rather passionate about School Milk and School Milk schemes. One of the key reasons I support School Milk is that, despite what the ant-milk lobby and the dairy detractors claim, I believe milk is good for you – and especially good for growing youngsters and teenagers.
Trend Features
In 2007 Elotalk reported on Elopak’s success in the Moroccan dairy and juice market with the launch of Mini Diamond® cartons in partnership with our customer COPAG. Three years on we take a closer look at this exciting market where Elopak has over 80% market share operating through its partner Obeikan Co with volumes in excess of 1.2 billion cartons.
Trend Features
LOHAS is an acronym for Lifestyles of Health and Sustainability. It is a consumer movement focused on health, environment, personal development, social responsibility and sustainable living. We talk to two experts on LOHAS and discusses why this is more than a trend, but an evolution which is already the focus of product development and marketing strategy around the world.
Success Stories
School milk program serves millions of children
For millions of children in the Dominican Republic their main source of nutrition comes from a government School Breakfast Program which started in its current format in 1996. Run and wholly funded by the Dominican Government through the Education Ministry, the program delivers approx. 1.2 million breakfast rations of flavored milk and bread to all public school children up to the 8th grade.
Success Stories
Fresh Pastures Dairy is pioneer in carton recycling
Fresh Pastures Dairy in Yorkshire, UK, is the first ‘Community Interest Company’ of its kind in Europe. The Wakefield-based social enterprise dairy was founded in 2006 by Graham and Sharyn Morley to provide milk to schools, but also to provide job opportunities for the long-term unemployed and those with physical and mental disabilities.
Success Stories
1996 saw the very first Polish school milk appear in 250ml Pure-Pak® cartons. Elopak was the first company to engage in the school milk program as a private company as pilot projects were realized in co-operation with three dairies. Today, with a total of 15 dairies producing school dairy products across Poland, it’s a sector that is expanding at pace.
Success Stories
First Slim® carton in Russia
Russian consumers will see a totally new image for the Tonus premium juice brand from Lebedyansky JSC, part of the PepsiCo Group. Tonus will be the first Slim® carton in Russia and CIS following extensive consumer research by Lebedyansky who looked for a distinctive and original pack with high functionality delivered through its shape.
Success Stories
In 2009, the EU introduced around 90 million Euros in financial aid to boost consumption of fruit and vegetables in European schools. Poland was one of a handful of countries which took advantage of this initiative. The country launched a “Fruits at school” program which also allows pupils to consume a limited volume of fruit and/or vegetable juice as a part of a healthy diet.In addition to distributing milk in Pure-Pak® cartons, ELOPAK’s school milk partners were also very interested in the distribution of school juices in Pure-Pak® cartons.
Success Stories
In a market that is almost entirely commodity in nature, Rockview Farms, one of the last family-owned fluid milk plants in Southern California, has gone out of its way to differentiate its coffee creamer from the competition.
Success Stories
Elotalk takes a look at the story behind Valio Gefilus’s 20thbirthday and speaks to Valio's Export Manager, International Operations and Innovations, Kalle Leporanta to get a firsthand account of how an accidental introduction, intelligent groundwork and a creative marketing campaign transformed the probiotic dairy market.
Success Stories
Why FSC Cartons can save Life on Earth
As Elopak this year announced its Forestry Stewardship Council [FSC] Chain-of-Custody certification and its first FSC-labeled cartons are launched with the Tropicana brand in Europe, we take a look at the story behind the FSC label.
Success Stories
for Tropicana in Europe
Elopak's first Forestry Stewardship Council (FSC) labeled cartons have been launched. Key global customer PepsiCo has selected FSC cartons for its European Tropicana juice products.
